Saturday, June 10, 2006
it's an emergency....the regular intervals in between the radio programs with the hosts saying, 'i think we have an emergency' are no longer funny. not that they were funny in the first place but heck its SO lame. couldnt the sunsilk ppl have a better ad? i mean the hair emergencies they come up with are so ridiculous......at least i am not the least bit inclined to go and try out their new 'breakthrough' range!
and on a slightly different note......how fine is it for the RJs to make the sunsilk hair emergencies sound like genuine emergency? the first time i listened to it i was really curious as to what emergency could it be? OK don't look at me that way, i know they succeeded in generating interest but yaar gets sooooo stupid after u've listened to their stupid 'hamein abhi abhi khabar mili hai k....' sveral times...
coming back to the point....this kind of reminds me of the advertorials and product placement in newspapers. i know its different but kinda related. all involve editorial or radio content in this case, to merge advertising content with the 'real' thing. i guess i'll come back to it later in another post....right now m TOOOOO annoyed over the gentle and gracious KESC ppl :@