Sunday, September 18, 2005
I saw this photo in DAWN of the PAPS 2005 expo. it showed a lady clad in tight jeans and a shirt on a motorbike. what i dont understand is, why do our advertisers tend to squeez women inside each and every Ad. what the heck does a woman has to do with a motorbike?? women in India may drive a motorbike but not here. women in cigarette Ads, women in bread Ads, women in electronic item ads, women everywhere. and the funny part is that many times even the product is not showed prominently. there was this Berry-O Ad at Gulshan chowrangi featuring Zara Shekh. one had to search for the advertised candy in the ad!! all you could see was the model. and then theres this v.stupid Sprite Zero ad on main Gizri road................uff!!! b'cuz i dont watch TV i knew nothing abt the original ad and i passed it several times without understanding what it was advertising, underwater swimming perhaps??? but then i noticed a tiny bottle in the corner! :S there are just sooo many such billboards in the city.
I wonder where our Advertising agencies are going......making women a commodity :S